Hey Friends,
The name is Amanda, better known as "mom" to the three gremlins I have taking up space in my house. They don't care that I am a graphic designer, but you have since viewing my portfolio! So thanks for that bit of validation and checking out my stuff.
I have been designing since 2003, when I started school at the Art Institute of Dallas, and dabbling in photography since 2010. Most of my experience has been with in-house advertising agencies and working as a freelancer with various clients ranging from healthcare, small businesses, and national $4B companies.
-EXPERIENCE-
JAN. 2022 - PRESENT
Scotts Miracle-Gro
Freelance Art Director // Designer
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Conceptualize a new user experience for AeroGarden Grow Lights side of an existing application
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Manage, create, and update over 100 SKU’s packaging and supporting documents
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Provide support to AeroGarden social team by creating targeted graphics per creative briefs
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Ensure brand support as needed, such as retail point of purchase signage, new product mock-ups, and paid marketing assets, both print and digital
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Developed new packaging designs for the launch of new products
JUN. 2020 - JAN. 2022
City of Pittsburg, Texas
Marketing and Communications Specialist
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Maintain and create for all communications outlets, including social media accounts and website content
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Created and implemented new cohesive branding for the city
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Captured photographs to use throughout marketing assets
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Develop social media policy and procedures to use as guidance across departments
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Record, edit and produce videos promoting the city, and new businesses in the area
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Partnered with City Manager and Community Director to support departments and their needs for communicating to the public and businesses
OCT. 2010 - PRESENT
Freelancing
Graphic Designer // Production Artist
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Specialize in combining ascetic design with client needs are for their business
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Communicative with project leads to allow for tasks to stay on target
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Present designs to clients and stakeholders
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Execute and conceptualize print and digital designs
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Find solutions to problems clients have in organizing information in a clean, captivating manner
MAR. 2015 - DEC. 2018
Michaels Stores
Graphic Designer
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Collaborated with internal and external project teams including copy/voice, category marketing, merchandising, and promotions to implement designs and changes across all print channels
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Brought innovative, creative solutions supporting the strategic marketing, branding, and consumer objectives for a $4B retail company
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Conceptualized specialty print promotional advertisements that carried over to a team of 40+ and also across multiple media channels, including direct mail, tab, signage, digital, email, social
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Managed multiple projects, deadlines, and deliverables regularly
DEC. 2009 - MAR. 2015
Aaron Brothers Art & Framing
Graphic Designer
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Created and executed a broad creative vision for customer experience by working with merchants and brand managers to brand new lines of products with a trendy, demographic focused design on packaging and labeling
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Managed consistency across advertising circulars, web graphics, packaging, and store signage
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Translated business and marketing strategic objectives into designs that were clean, captivating, and emotionally appealing
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Executed engaging, captivating, and emotionally appealing internal videos for the seasonal launch of new product
SEP. 2007 - DEC. 2009
Aaron Brothers Art & Framing
Production Artist
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Collaborated with the visual merchandising team to ensure all necessary signage was executed and produced with accuracy to merchandise buyers' specifications.
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Managed and created timelines and production schedules for printing and shipping of all store event signage
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Improved the process of stores ordering signs from the sign catalog by creating a new streamlined ordering process
JUL. 2005 - SEP. 2007
Eyemart Express
Graphic Designer
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Maintained quality and consistency in design and messaging to multiple media outlets
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Served as a designer for all internal and external communication
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Organized and assisted in photography and commercial shoots
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Conceptualized new ideas for circulation in various print and digital avenues
-SKILLS-
95%
85%
85%
70%
70%
50%
INDESIGN
PHOTOSHOP
ILLUSTRATOR
AFTER EFFECTS
HTML5 / CSS/DREAMWEVER
PREMIERE PRO
They really like me.
“YOU DO GREAT AT YOUR JOB, BUT AT THE SAME TIME MAKE
WORK LOTS OF FUN"
- KELLY KRAL
“YOU ARE AMAZING BECAUSE YOU ALWAYS KNOW HOW TO SOLVE
AN ISSUE OR SITUATION"
- MICHAEL DAVIS
“AMANDA IS THE BEST"