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Hey Friends,

The name is Amanda, better known as "mom" to the three gremlins I have taking up space in my house. They don't care that I am a graphic designer, but you have since viewing my portfolio! So thanks for that bit of validation and checking out my stuff.

I have been designing since 2003, when I started school at the Art Institute of Dallas, and dabbling in photography since 2010. Most of my experience has been with in-house advertising agencies and working as a freelancer with various clients ranging from healthcare, small businesses, and national $4B companies.

-EXPERIENCE-

 JAN. 2022 - PRESENT

 Scotts Miracle-Gro 

 Freelance Art Director // Designer

  • Conceptualize a new user experience for AeroGarden Grow Lights side of an existing application

  • Manage, create, and update over 100 SKU’s packaging and supporting documents 

  • Provide support to AeroGarden social team by creating targeted graphics per creative briefs

  • Ensure brand support as needed, such as retail point of purchase signage, new product mock-ups, and paid marketing assets, both print and digital

  • Developed new packaging designs for the launch of new products

JUN. 2020 - JAN. 2022

City of Pittsburg, Texas

Marketing and Communications Specialist

  • Maintain and create for all communications outlets, including social media accounts and website content

  • Created and implemented new cohesive branding for the city

  • Captured photographs to use throughout marketing assets

  • Develop social media policy and procedures to use as guidance across departments

  • Record, edit and produce videos promoting the city, and new businesses in the area

  • Partnered with City Manager and Community Director to support departments and their needs for communicating to the public and businesses

OCT. 2010 - PRESENT

Freelancing

Graphic Designer // Production Artist

  • Specialize in combining ascetic design with client needs are for their business

  • Communicative with project leads to allow for tasks to stay on target

  • Present designs to clients and stakeholders

  • Execute and conceptualize print and digital designs

  • Find solutions to problems clients have in organizing information in a clean, captivating manner 

MAR. 2015 - DEC. 2018

Michaels Stores

Graphic Designer 

  • Collaborated with internal and external project teams including copy/voice, category marketing, merchandising, and promotions to implement designs and changes across all print channels

  • Brought innovative, creative solutions supporting the strategic marketing, branding, and consumer objectives for a $4B retail company

  • Conceptualized specialty print promotional advertisements that carried over to a team of 40+ and also across multiple media channels, including direct mail, tab, signage, digital, email, social

  • Managed multiple projects, deadlines, and deliverables regularly

DEC. 2009 - MAR. 2015

Aaron Brothers Art & Framing

Graphic Designer 

  • Created and executed a broad creative vision for customer experience by working with merchants and brand managers to brand new lines of products with a trendy, demographic focused design on packaging and labeling

  • Managed consistency across advertising circulars, web graphics, packaging, and store signage

  • Translated business and marketing strategic objectives into designs that were clean, captivating, and emotionally appealing

  • Executed engaging, captivating, and emotionally appealing internal videos for the seasonal launch of new product

SEP. 2007 - DEC. 2009 

Aaron Brothers Art & Framing

Production Artist

  • Collaborated with the visual merchandising team to ensure all necessary signage was executed and produced with accuracy to merchandise buyers' specifications.

  • Managed and created timelines and production schedules for printing and shipping of all store event signage

  • Improved the process of stores ordering signs from the sign catalog by creating a new streamlined ordering process

JUL. 2005 - SEP. 2007

Eyemart Express

Graphic Designer 

  • Maintained quality and consistency in design and messaging to multiple media outlets

  • Served as a designer for all internal and external communication

  • Organized and assisted in photography and commercial shoots

  • Conceptualized new ideas for circulation in various print and digital avenues

-SKILLS-

95%​

85%

85%

70%

70%

50%

INDESIGN

PHOTOSHOP

ILLUSTRATOR

AFTER EFFECTS

HTML5 / CSS/DREAMWEVER

PREMIERE PRO

They really like me.

“YOU DO GREAT AT YOUR JOB, BUT AT THE SAME TIME MAKE
WORK LOTS OF FUN"

- KELLY KRAL

“YOU ARE AMAZING BECAUSE YOU ALWAYS KNOW HOW TO SOLVE
AN ISSUE OR SITUATION"

- MICHAEL DAVIS

“AMANDA IS THE BEST"

- MARC SWANK

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