Hey Friends,

Conceptualize a new user experience for AeroGarden Grow Lights side of an existing application

Manage, create, and update over 100 SKU’s packaging and supporting documents 

Provide support to AeroGarden social team by creating targeted graphics per creative briefs

Ensure brand support as needed, such as retail point of purchase signage, new product mock-ups, and paid marketing assets, both print and digital

Developed new packaging designs for the launch of new products

Maintain and create for all communications outlets, including social media accounts and website content

Created and implemented new cohesive branding for the city

Captured photographs to use throughout marketing assets

Develop social media policy and procedures to use as guidance across departments

Record, edit and produce videos promoting the city, and new businesses in the area

Partnered with City Manager and Community Director to support departments and their needs for communicating to the public and businesses

Specialize in combining ascetic design with client needs are for their business

Communicative with project leads to allow for tasks to stay on target

Present designs to clients and stakeholders

Execute and conceptualize print and digital designs

Find solutions to problems clients have in organizing information in a clean, captivating manner 

Collaborated with internal and external project teams including copy/voice, category marketing, merchandising, and promotions to implement designs and changes across all print channels

Brought innovative, creative solutions supporting the strategic marketing, branding, and consumer objectives for a $4B retail company

Conceptualized specialty print promotional advertisements that carried over to a team of 40+ and also across multiple media channels, including direct mail, tab, signage, digital, email, social

Managed multiple projects, deadlines, and deliverables regularly

Created and executed a broad creative vision for customer experience by working with merchants and brand managers to brand new lines of products with a trendy, demographic focused design on packaging and labeling

Managed consistency across advertising circulars, web graphics, packaging, and store signage

Translated business and marketing strategic objectives into designs that were clean, captivating, and emotionally appealing

Executed engaging, captivating, and emotionally appealing internal videos for the seasonal launch of new product

Collaborated with the visual merchandising team to ensure all necessary signage was executed and produced with accuracy to merchandise buyers' specifications.

Managed and created timelines and production schedules for printing and shipping of all store event signage

Improved the process of stores ordering signs from the sign catalog by creating a new streamlined ordering process

Maintained quality and consistency in design and messaging to multiple media outlets

Served as a designer for all internal and external communication

Organized and assisted in photography and commercial shoots

Conceptualized new ideas for circulation in various print and digital avenues