I consider myself a generalist in graphic design, adapting to various print and digital media designs. The early days of my career began with Eyemart Express, and now I am currently with the ScottsMiracle-Gro, supporting their AeroGarden brand with packaging, email, social, and other miscellaneous projects.
ScottsMiracle-Gro - AeroGarden
Moving on from the City of Pittsburg, I got the pleasure of continuing my freelancing to a long contract with Scotts-Miracle Gro to support their Next Gen brand, AeroGarden. Here I got to dabble in UX/UI by concepting the user experience for their new smart grow lights. Also, I put my packaging experience back to work with new packaging designs for two new products and contributed to many miscellaneous projects as needed.
My title at the City of Pittsburg is Marketing and Communication Specialist, but in reality, that is just a dot of what I've been working on with the city. I produce, create and develop all social communication, website content, photography, and videography. Basically, I am a team of five within one person, and the classification of generalist plays out 10-fold in this role.
I've done various freelance work ranging from updating datasheets for United Rentals, creating the yearly membership directory to TXCPA, and fly sheets for apartment complexes. Typically my freelance work is one off's of a few regular clients since my full-time jobs keep me fairly busy.